Novaprobio – Webflow HTML Website Template

Available for new projects

Trusted by 9 top-tier organisations across multiple industries.

ABOUT ME

I’m Rawen Mraidi, a Business Analyst & Product Owner who
connects business goals with practical, well-designed solutions.

For me, analysis is about creating direction and alignment

so teams move faster, make better decisions, and deliver with impact.

Projects delivered

Leading major projects end-to-end.

Years of experience

Building solutions that move organisations.

Clients served

Trusted and recommended by clients.

WHY CHOOSE

Best Reasons Choosing

Blending creativity with strategy, our design skills deliver impactful, user-focused solutions across digital platforms.

CASE STUDY

Real Results Showcase

Delivering standout experiences that are both visually striking and user-focused.

Smarter Flight Booking UX

Led design for SaaS dashboards, landing pages, and mobile apps

Challenge

Led design for SaaS dashboards, landing pages, mobile apps

Solution

Led design for SaaS dashboards, landing pages, mobile apps

60%

Increase subscriber

40%

Grow new user to Contest Us

View case study

Top view of a tablet mockup with "PSD MOCKUP" text on the screen.

Driving Digital Growth

Driving Digital Growth leverages technology, innovation.

Challenge

Led design for SaaS dashboards, landing pages, mobile apps

Solution

Led design for SaaS dashboards, landing pages, mobile apps

60%

Increase subscriber

40%

Grow new user to Contest Us

View case study

Tablet mockup on a desk beside a potted plant and stylus.

Designing Future Success

Led design for SaaS dashboards, landing pages, and mobile apps

Challenge

Led design for SaaS dashboards, landing pages, mobile apps

Solution

Led design for SaaS dashboards, landing pages, mobile apps

60%

Increase subscriber

40%

Grow new user
to Contest Us

View case study

CASE STUDIES

Real Results Showcase

Delivering standout experiences that are both visually striking and user-focused.

FinTech / Dashboard UX

ALD × LeasePlan — Building the Global Governance Model Behind a 50-Country Merger Copy 4

Supporting one of Europe’s largest mobility mergers by structuring system landscapes, defining integration paths, and building the governance needed to align dozens of countries into one unified operating model.

Case study Details

FinTech / Dashboard UX

Amazon

Case study Details

Industrial Manufacturing & Logistics (B2B) / CRM-ERP Integration

Building De Jong Verpakking’s CRM–ERP Integration

Transforming disconnected customer data, inconsistent pricing, and unstructured workflows into a structured CRM with clean data, clear processes, and a stable CRM ↔ ERP integration.

Case study Details

Industrial Manufacturing & Logistics (B2B) / ITSM Process

Automating HR Onboarding

Fixing a broken onboarding process where new hires started without devices or access by replacing incomplete Word forms with one automated workflow that gives HR and IT everything they need from day one.

Case study Details

Aesthetics (B2C) / Mobile Experience & Loyalty Program Design

Customer Journey & Digital Process Optimization

Transforming the clinic’s digital experience with a client loyalty app that makes treatments, progress, bookings, and rewards fully transparent. The result: higher engagement, stronger retention, and a modern customer journey that clients actually return for.

Case study Details

Banking & Finance / Reporting Harmonisation

Banking Reporting & Change Governance Program

Modernising the way Private Banking reports were created across four countries by unifying logic, workflows, and documentation. This ensured consistent, reliable client reports and enabled teams to work faster, clearer, and more aligned.

Case study Details

Argiculture & Food Production (B2B) / Demand Forecasting

Forecasting Optimization & Software Selection

Red Star is an international tomato producer dealing with major inefficiencies caused by inaccurate supply forecasts. These inaccuracies created a cycle of overproduction, waste, shortages, and missed revenue opportunities. I was responsible for analysing the forecasting process, identifying root causes, and delivering a clear, data-driven roadmap for a scalable solution.

Case study Details

Healthcare / ITIL Problem & Incident Management

ITIL Problem & Incident Management Implementation

Turning a hospital’s phone-driven incident process, where critical P1 calls couldn’t get through, into a structured ITIL workflow with clear escalation, root-cause handling, and a self-service portal that teams actually started using.

Case study Details

Government / Public Sector

NORA Wiki Governance & Process Implementation Program

ICTU is an implementation organization supporting the Dutch central government with digital public services, such as the NORA architecture principles. I was brought in to redevelop their Beheerplan-wiki: restructuring the content, clarifying responsibilities, and creating a maintainable governance model.

Case study Details

Public Sector – Higher Education Operations

Student Enrollment Process Optimization Project

I supported De Haagse Hogeschool in redesigning their student exam registration process, removing bottlenecks and bringing structure to a sattered process.

Case study Details

EDUCATION

Certifications and Education

Each certification reflects my focus on solid methods, reliable delivery, and staying sharp in a fast-changing field.

2022

Certified

2022

Certified

2022

Certified

2017 | 2021

Bachelor

Core Capabilities

Analysis, Process Design & Product Delivery

Translating business challenges into clear requirements, efficient workflows, data-driven reporting, and product delivery that moves organisations forward.

Business Analysis & Requirements

Turning complex business needs into structured, testable, and traceable requirements used across IT, BI, and operational teams.

Process Mapping

Requirements Gathering

User Stories

Acceptance Criteria

Process Optimisation & Automation

Improving workflows, eliminating bottlenecks, and designing scalable frameworks across HR, ITSM, Private Banking, CRM, and Operations.

Product Ownership & Digital Delivery

Leading digital improvements end-to-end — from backlog creation to stakeholder alignment and clear functional design.

Data & Reporting

Supporting businesses with data analysis, SQL-based insights, clear reporting dashboards, and streamlined data flows that improve visibility and decision-making.

Business
& IT Consultant

Business Analysis

Product Ownership

Process Improvement

Data Analysis & Insights

Best Reasons Choosing

Clear Structure & Alignment

Analytical Problem-Solving

Continuous Improvement

Real Results Showcase

Challenge

Solution

Challenge

Solution

Challenge

Solution

Real Results Showcase

Certifications and Education

Analysis, Process Design & Product Delivery

Business Analysis & Requirements

Process Optimisation & Automation

Product Ownership & Digital Delivery

Data & Reporting

Let’s Work Together

Business & IT Consultant

Business Analysis

Product Ownership

Process Improvement

Data Analysis & Insights

Best Reasons Choosing

Clear Structure & Alignment

Analytical Problem-Solving

Continuous Improvement

Real Results Showcase

Challenge

Solution

Challenge

Solution

Challenge

Solution

Real Results Showcase

Certifications and Education

PSPO I & II

PSM I & II

ITIL 4

Bachelor Business & IT

Analysis, Process Design & Product Delivery

Business Analysis & Requirements

Process Optimisation & Automation

Product Ownership & Digital Delivery

Data & Reporting

Let’s Work Together

Business
& IT Consultant